Shwood Eyewear Essay Example | Topics and Well Written Essays - 500 words

Shwood Eyewear - Essay Example Artists combine precision technology and exceptional artistry. The business operates in the apparel & fashion industry (Shwood, 2014). Its location is along Arctic Dr. Beaverton in Oregon, US. It is a privately held business started in 2009 (Shwood, 2014). It manufactures and supplies naturally simple sunglasses to the highly populated city of Portland. The city has a neighborhood of a large population that ensures it has a good market base. The business mission statement is â€Å"Experiment with Nature† (Eyes+ Edge, 2012). It aims at producing leading and unique products that make clients feel elegant and stylish. Innovation and creation constitute key aspects of the business’s production methods. The business has eleven to fifty employees (Shwood, 2014). The employees are mainly engaged in cutting lenses, shaping and finishing sunglasses. Shwood business acquired its capital from the family savings and donations. The business values creativity and innovative ideas that are unique to the demands of its clients. Shwood Eyewear products are unique wooden sunglasses. The artisans serving as the business employees are highly skilled that makes them competent in their work. Besides the production of sunglasses, Shwood business also offers quality services to its clients. The services it offers include replacement of broken and worn out glasses. The business also distributes wooden glasses to homes of its clients on order and new sales missions. The idea of creating uniqueness that blend with the environment has prompted the use of wood to make the sunglasses. Shwood capitalizes on the originality of its production that most of its competitors do not have. Using wood and stones to make sunglasses renders it an environmentally sustainable business. It also majors in cost effective production that do not burden consumers of its final products in terms of cost. The business promotes its products through online marketing, display, and exhibition.